ITV2 Daytime sponsored by RedBus Bingo

RedBus Bingo is now a daily presence on ITV2 Daytime. A new deal has been signed and RedBus Bingo will sponsor the channel. RedBus Bingo has 16 short 10 second indents that will be aired on ITV2 Daytime as part of this deal. After having sponsored a hit game show on ITV1, RedBus Bingo is now making its marketing campaign even more aggressive with this contract. Sponsoring a channel is a hugely expensive enterprise and it is a pointer to just how committed RedBus Bingo is towards making a secure place for itself at the top of the UK online bingo industry.

RedBus Bingo has been online since early 2010 and in this short period has made quite a firm place for itself among online bingo players in the UK. A massive range of online bingo games coupled with an impressive array of engaging Instant games, RedBus Bingo offers players lots of choice. Periodic new bingo promotions and a constantly updated portfolio of regular online bingo games have kept this bingo site refreshing which has in turn, kept players coming back for more. Big cash jackpots and some spectacular prizes have also contributed to its popularity.

ITV2 is a top notch television channel with a humongous viewership base. The programming content on this channel is mainly focused on lighter entertainment and fun. American shows like Gossip Girl and The Vampire Diaries share air time with ITV2’s own original shows like Celebrity Juice and also with ITV1 catch up broadcasts of prime programmes like Emmerdale and Coronation Street. This is the ideal platform on which RedBus Bingo can get immense exposure to audiences across every corner of the UK. This widely available channel has the biggest audience among the UK multichannels and is therefore an excellent choice for RedBus Bingo.

The 16 indents for this campaign were made by Hero Media. Each indent shows a musician busking on a sidewalk, playing a different musical instrument. From a sitar to the uklule, from the more familiar flute to the mundane but unusual milk bottles, these indents feature a great variety of eye catching musical instruments. Each musician plays the RedBus Bingo theme tune and each indent also has the well known bright red bus that is the RedBus Bingo logo.

These bumpers will be aired throughout the day time on ITV2, though not attached to any particular show on the channel. Just 10 seconds in length, these bumpers will serve to impress the RedBus Bingo brand on the minds of the ITV2 audience and make it a very familiar bingo brand for the UK public. Such universal brand recognition, it is hoped, will result in more members and conversions for RedBus Bingo and consequently greater volumes of business.

RedBus Bingo has spent an immense amount of money on this campaign and it aims to become a nationally known online bingo brand. The online bingo games and the jackpots and prizes that it offers are already superlative. An aggressive marketing campaign will definitely help it cement a stronger position in the UK online bingo circuit and this sponsorship deal with ITV2 Daytime is sure to bear fruit for RedBus Bingo.

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